January 1, 1970 (Vol. , No. )
John Sterling Editor in Chief Genetic Engineering & Biotechnology News
The current pharma model aimed at blockbuster sales is a disservice to patients, according to Marc-Andre Gagnon, an economist at York University. In this issue of GEN, Gagnon reveals top pharmaceutical firms to be among the best brand-management firms with increasingly stealth advertising campaigns. He also acknowledges that said business model is quite profitable. What do you think about this dichotomy?
