It’s long been known that many pharmaceutical and medical device firms use a variety of methods to market their prescription medications and other products to physicians. For example, Drugwatch last year reported that these companies paid doctors and hospitals about $3.5 billion in 2013. The goal: to have healthcare professionals subsequently prescribe a company’s drug products and medical devices to their patients. Many observers say this practice raises questions of integrity and conflict-of-interest.
How do you feel about drug and medical device firms using gifts and cash payments to market their products directly to doctors?
Should be stopped immediately
Needs to be monitored more closely
Leave the doctors alone and let them prescribe what they think is best for their patients