An anonymous incubator space just off the New Jersey Turnpike is the unlikely setting for Genomic Prediction, a genetic testing start-up that is daring to push the boundaries of preimplantation embryo screening, a technique curiously bereft of regulatory oversight. The company's co-founder and chief scientific officer, Washington State native Nathan Treff, PhD, occupies a small office decorated with Pearl Jam posters, a Seattle Seahawks helmet, and a framed Genomic Prediction logo that features a sigil clearly inspired by the “Game of Thrones” House of Stark.

The lab space is well equipped with some Illumina benchtop sequencers and . . .

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