January 1, 2008 (Vol. 28, No. 1)


Strong Points: Very good coverage
Weak Points: Doesn’t help its audience very well

An excellent site has 1) useful information; 2) covers a topic with considerable interest to visitors; 3) is nicely organized; and 4) has a clear purpose. ClinLabNavigator.com bats about .750, in this respect, with a LOT of useful information about clinical lab tests. The topic of clinical lab info is certainly of interest to many people. In addition, the site is organized pretty well, with an alphabetical scheme that works reasonably well. With over 500 lab test interpretations to report on, the site covers its topic well. What the site, unfortunately doesn’t do is identify its target audience and help them to see what the site has to offer. Clearly, much of the information is aimed at the general public, but I’m sure their first impression of the site is that it is aimed at techie people. That’s very unfortunate and could be dealt with very simply on the opening page or via a simple “About this site” section. Ideally, the site could expand, providing technical info for professionals and general info for non-techie visitors. Hopefully that will happen soon.

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