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New Products

Whether you are searching for a DNA purification kit or outfitting a cGMP facility, GEN’s comprehensive new product database is your first and only stop. Conveniently categorized and searchable, the database covers the latest innovations from industry-leading suppliers.

Antibody Conjugates


The new highly validated conjugated antibodies for use in key imaging applications including immunofluorescence, flow cytometry, and fluorescent Western blotting can enable scientists to perform multiprotein analysis. The majority of the new antibodies are developed using RabMAb®...

Conjugated Secondary Antibodies


Alexa Fluor 405, 568, and 750 conjugated secondary antibodies have been added to a range of existing conjugates that includes the Alexa Fluor 488, 555, 594, and 647 conjugates. The Alexa Fluor portfolio, which includes color variants selected to provide an increased selection for multicolor stain...



SimpleStep kits are single-wash, colorimetric sandwich ELISAs that are designed to retain the familiar ELISA process and data outputs. Designed for users who may lack specialized training or instrumentation, SimpleStep kits can be used with fewer sample handling steps. The kits are available in o...

Multiplex Immunoassay Kit


This multiplex immunoassay kit combines Firefly® hydrogel technology with high-performance antibodies to simultaneously measure up to 75 different proteins in only 12.5 µL of sample. With sensitivity below 1 pg/mL, the assay can provide rapid mult...