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GEN Poll

August 25, 2010

Pharma’s Clout on Drug Prescriptions

A common sight at virtually every doctor’s office is the presence of one or more members of a pharmaceutical company’s sales team. They are there to talk to the doctor about various products being marketed by their company. We’d like to know how much of an impact you think pharmaceutical companies have in influencing physicians' decisions to prescribe a drug for their patients?

How much does pharma influence physician decision-making?

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