For generations health educators emphasized positive messages and highlighted healthy behaviors; the use of fear was seen as counterproductive. But over the last ten years in New York City, public health campaigns around smoking, obesity, and HIV underwent a dramatic shift to use fear and disgust to spur behavior change.

Poll Question:
To change public attitudes about dealing with health issues do you agree that the public officials should rely on fear and disgust instead of encouraging and promoting healthy behaviors?

Yes
8

No
67

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