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July 08, 2014

FDA Gets Social with Biopharmas, for Better and Worse

Much to "like" in draft guidance on misinformation, but not on using limited-space forums.

FDA Gets Social with Biopharmas, for Better and Worse

The FDA offered parameters for what is acceptable speech, and what isn’t, on social media outlets in two recent draft guidances. [© arrow - Fotolia.com]

Despite all the hype about its transforming business relationships, half of the top 50 pharmaceutical companies make no use of social media, according to an IMS report released in January The report showed only one pharma using social media effectively—Johnson & Johnson, whose score of “70” was almost three times ...

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