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February 15, 2014 (Vol. 34, No. 4)

Seizing Immunoassay Opportunities

Growth Prospects—Flecks of Hidden Gold—Still Occur in an Otherwise Mature Market

  • At first glance, the immunoassay market would seem to offer little to healthcare marketers or investors seeking high revenue growth opportunities. Immunoassays are, frankly, an older category of tests. The first tests were launched in the 1960s. Some of the companies of that era still operate, though under different ...

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