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February 15, 2012 (Vol. 32, No. 4)

Reformulations Must Provide Added Value

Novel Drugs Must Really Improve on the Original; Dosing Convenience Alone Is Not Enough

  • Reformulating currently marketed pharmaceuticals is a common way to both improve drug performance and manage the life cycle of a brand. In the past, it was often sufficient for commercial success to develop only a more convenient dosing regimen, such as once-daily oral dosing from twice-daily oral dosing. ...

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