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August 01, 2009 (Vol. 29, No. 14)

Perspective on PR: Building an Effective Communication Program

Down Markets Often Provide Promising Opportunities for Visibility via PR and IR

  • Over my 25 years in public and investor relations, I have seen many bull and bear markets. I witnessed the great bull leading up to the crash of ’87, the recovery of ’88, the exceptionally strong biotech markets beginning in ’95, and the extreme bull market of ’99, followed ...

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