Individual Tumor Profiling
Has Tumor Molecular Profiling Enabled More Effective and Less Toxic Cancer Treatment?
Top 10 Under 40
Up-and-Coming Stars Shine in Biopharma Research and Business
Podcast: FDA’s New Commissioner Hits the Ground Running
Scott Gottlieb, M.D., Commits to Speeding Up Drug Reviews, and Maintaining Safety and Efficacy
Liquid Biopsies Remain Wait and See for Some Clinicians
Circulating Biomarker Assays Promise to Refresh Cancer Profiling and Monitoring Practices
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Measurement of a Communications Program
Setting Objectives and Determining Whether These Goals Have Been Met Is Crucial
- Gauging return on investment on a corporate communications campaign is almost as challenging as conceptualizing the underlying creative strategy. With budgets under continuous scrutiny, communications departments are often under intense pressure to rationalize expenditures. They are simultaneously being required to validate a project's success by producing quantifiable results. Cost ...
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