Leading the Way in Life Science Technologies

GEN Exclusives

More »

Feature Articles

More »

For full access to this article login to GEN Select now.

January 01, 2006 (Vol. 26, No. 1)

Measurement of a Communications Program

Setting Objectives and Determining Whether These Goals Have Been Met Is Crucial

  • Gauging return on investment on a corporate communications campaign is almost as challenging as conceptualizing the underlying creative strategy. With budgets under continuous scrutiny, communications departments are often under intense pressure to rationalize expenditures. They are simultaneously being required to validate a project's success by producing quantifiable results. Cost ...

Not registered yet? Please fill out the form below and enjoy complimentary access to this and an exclusive collection of premium content and personalization features as a GEN Select insider. Learn More.

Get GEN Select Access Now

    • Do not put any letters or characters here if you are not a spy program.