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Marketing Analysis: What Is the Future of DTC Drug Advertising?
Content Analysis of Direct-to-Consumer Television Ads Yields Interesting Results
- Pharmaceuticals have become one of the largest and fastest-growing advertising categories in the U.S., accounting for around $2.8 billion in 2000 and over $4.2 billion in 2005. In February, Pfizer voluntarily withdrew the direct-to-consumer (DTC) drug advertising featuring Robert Jarvik, best known for his work on the artificial heart, ...
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