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August 01, 2014 (Vol. 34, No. 14)

FDA Gets Social with Biopharmas

Much to “Like” in Draft Guidance on Misinformation, But Not on Limited-Space Forums

  • Despite all the hype about its transforming business relationships, half of the top 50 pharmaceutical companies make no use of social media, according to an IMS report released in January. The report showed only one pharma using social media effectively—Johnson & Johnson, whose score of “70” was almost three ...

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