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September 01, 2007 (Vol. 27, No. 15)

Biomarket Trends: Pharmaceutical Industry Undergoing Transformation

Companies Must Start Preparing Now for Changes to Come in 2020

  • Although the pharmaceutical industry’s investment in R&D has doubled in the past decade, fewer than half as many new products actually make it to market. Consequently, the business model of creating a handful of blockbuster drugs and marketing them to providers is no longer sustainable. As the industry responds ...

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