BioPerspectives

GEN BioPerspectives is a content forum where life science thought leaders share scientific insights or talk in their own words about issues that may enhance your research. This content is produced solely by GEN's marketing partners. More on Bioperspectives here, or email us at bioperspectives@genengnews.com.
Feb 14, 2008

Current Pharma Model Shortchanges Patients

  • The current pharma model aimed at blockbuster sales is a disservice to patients, according to Marc-Andre Gagnon, an economist at York University. In this issue of GEN, Gagnon reveals top pharmaceutical firms to be among the best brand-management firms with increasingly stealth advertising campaigns. He also acknowledges that said business model is quite profitable. What do you think about this dichotomy?